Strategy, Execution & Growth for ambitious brands.
Work directly with the same senior consultant from pitch to delivery, bringing 14 years experience across DTC, eCommerce, Professional Services and Consumer Brands.
Services Built Around Your Goals
Reach out for a bespoke solution for your brand’s needs
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The foundational work. Brand positioning and architecture, persona and audience development, tone of voice, copywriting, market and customer research, and the marketing strategy that ties it together. Getting clear on who you are, who you're for, how to sound like yourself, and then turning that clarity into a plan for growth.
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Paid search, paid social, affiliates, VoD, and the strategy that holds them together. From channel selection, audience and creative testing, to attribution and measurement frameworks that focus on results and iterating improvements.
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CRM strategy and management, email and lifecycle automation, loyalty and retention design, and omnichannel coordination. Ensuring email, paid, organic, on-site, OOH, PR, Marketplaces and Retail are all working together rather than competing. Linking the customer journey from awareness, through acquisition and on to retention, ensuring a growing and engaged base of happy customers, and improved customer lifetime value.
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For founder-led brands without a senior marketing hire, or those between hires. Get the experienced marketing leadership you need, from owning the strategy and running your team or agencies, to providing expertise and making the calls when they matter. Flexible support shaped around your business for as long as you need it.
Marketing Made Human
The right fit matters, not just for what you need but also for how you like to work. I’m for businesses that care about people as much as results, and value collaboration. You’ll work directly with one experienced marketing leader, without the layers and hand offs you see in a traditional agency. I will be the person scoping the work, as well as the one delivering it.
Have a Project in Mind?
Tell us a bit about your goals and we'll reach out within two business days to build the scope, plan and quote.
More on Rowan & Ash
Rowan & Ash is a senior marketing consultancy working with founders, leadership teams and operators who need marketing or digital to catch up with the rest of the business. Operator background, not agency background, built around what moves revenue rather than what fills slides.
Engagements include fractional CMO and fractional Marketing Director roles for businesses not yet ready for a permanent senior hire, and shorter strategy and execution work for in-house teams that need expert support on a defined problem. Areas of focus span performance marketing and paid media agency management (paid social, paid search, programmatic), eCRM and lifecycle marketing, content, on-site conversion and full-funnel optimisation, brand positioning, and the operating systems behind marketing reporting, planning rhythms, team structure and agency relationships.
Clients range from DTC and eCommerce brands and consumer businesses through to professional services, health and wellbeing, hospitality, and B2B founders looking for senior marketing leadership without a permanent hire. Sector matters less than the shape of the problem.
Rowan & Ash works with clients globally on a remote-first basis, with in-person support available across London, Reading, St Albans and the wider South East, and travel to clients across the rest of the UK when needed. Currently accepting new clients: get in touch to talk through what you're working on.